How To Do SEO Yourself – Step By Step Guide

The upsurge in digitalisation introduced a great deal of competition in the online space.

Infographics from internetlivestates reveal that there are currently more than 1.3 billion websites online.

In 2015 the number of websites on line was estimated at 64,780,617 while the number of internet users was roughly 1,027,580,990.

By 2016, the online space had welcome an upsurge in the number of web presence, with nearly more than 863,105,652 websites online and close to 3,185,996 internet users.

A simple arithmetic of the ratio of internet users to a website would yield 16% for the year 2015 and a meager 3.7% for the year 2015.

Analysis of the above statistics reveals a steep progression in the number of websites being uploaded while the ratio of internet users to a website is a downward spiral.

A question arises

What about the effect brought about by the generally accepted belief that there had been a steep slope in the awareness and use of internet ?

Definitely, there had been an upsurge but there was never an equilibruim. The year 2005 witnessed an increase in the the number of people who felt the need for their businesses to be online. An upshot of this was the profusion of online service providers which greatly outweighed the consumers.

There is an imbalance!!...

How does SEO come in ?

SEO is a race !!...

Competition! Competition!! and more Competition !!...

Consequently, it is becoming more and more difficult for websites and blogs to stand out from the copious dump. Is this an headache ? definitely yes,  bloggers and business owners must struggle to make their contents stand out from the oodles. Even search crawlers are feeling the ache.

Search engine crawlers need help ?

The google search robot and other search engines are also feeling the pain. Have you ever wondered why google keeps changing their algorithms, sometimes several times in a single month ? the objective is to shift out the web space and bring out the best contents available on their organic search result.

Search engine optimisation involves a set of methodologies or systems to ensure that a website or blog stands out from the oodles.  That's simple right ?

What Google Says About Seo

Google has advocated that web pages be made optimum for search engine parsing and retrieval. This is why proper implementation of SEO techniques is very important.

Google even advocates  that web publishers hire SEO experts. According to Google, quite a number of websites out there are more like scums that must be sifted out or relegated to the bottom of the search ranking.

Optimising your blog for search crawlers will give you the desired search rankings. Really!

The Black Hats SEO ?   What do you stand to lose?

But for the recent past, the subject of SEO would often raise eyebrows among web publishers  no thanks to the abuse of the technology, more like the abuse of any other necessities.

An aggressively manipulative SEO campaign often recognised among web publishers as black hat, may result in your blog or website being deranked by the search engine robot or worse still completely eliminated.

Types of SEO

On-page SEO : It is designed to be implemented on the web page. In other words, it is totally within the control of the publisher. It entails every thing that a web page consist from the quality of content to the correct use of HTML tags.

Off-Page : This is not totally within the control of the publisher. However it can be influenced by the publisher. An example that readily comes to mind is backlinks.

A backlink is a link targetting your blog from another blog of the same niche.

It is generally accepted that backlinks score very high on google search determinants. The reason is that a good content will potentially have more people linking to it and citing it as a reference or authority.

Have you ever wondered why Wikipedia always have very good rankings on google SERP ? Here is the 'curprit' -- Backlinks. Wikipeida and Ehow have enormous number of websites and blogs liking to them and citing as authority. Since the aim of google is to provide the best content, then they've got to win the cake. Lol.

But you can too --all you've got to do is use the same approach. Create excellent contents that people would love to link to.

On Page SEO - How do you optimize your blog posts ?

The aim of this article is therfore to introduce you to the best SEO campaign that would ultimately improve your ranking on google search engine result. This is called the white hat SEO.

Content quality - How original is your content ?

With a quality, original and unique content you would have reduced your journey to a successful SEO campaign by half. Google considers duplicate content as thrash.

Also the Google crawler has been programmed not to index content that are stolen from other blogs.

According to Google , a duplicate content refers to a large chunk of content that completely match another content either from the same domain or across domains.

Delivering quality and original content not only help your seo campaign it also help you to build credibility and trust with your blog visitors.

Key words : Just as important as it sounds

Google crawlers guess the theme of a content by determining the most frequent words or string of words in the document. The content would then be delivered for a search phrase that contain such words.

You should use that to your advantage. To do this, you need to ensure  that the keywords you envision to rank for are frequent within your document.

For instance, may be you own an seo tutorial blog and you are about to publish a post on seo. Now what you have to do first is search for what particular key words are most frequently sought for on search engines, you should use google keyword planner for that.

Now, they could be any of the following
  • How to optimize your blog post
  • How to implement on-page seo
  • Benefits of seo.
  • Dangers of deceptive seo techniques etc

Then write on them. These strings of key words would be your title. However, if that particular title is to frequent on search engine result, then the competition for it would be high and you may want to modify it a little.

For instance, "3 most import seo techniques that are often overlooked" -- Now that is pretty ok for a title, you see ?

Primary key word
Then your primary key word would be seo. What do you do to your primary keyword ?  Make your primary key words frequent in your post:

Two terms are particularly important:

Keyword frequency: It intends to measure the most frequent keywords in a post and how frequent such words are. The google seach robot (crawler) will guess the theme of your post based on the most frequent keywords and deliver your content for related search queries.

Keyword density: This is a term used to describe the numerical occurence of keywords in relation to the length of the entire documents. A post with high keyword density has a higher likelihood of supplanting another with less keyword density provided other determining factors are kept constant.

What a black hat seo strategist would do is to include bogus and meaningless strings of such words within the post and then hide them from the blog visitors by implementing white text on white background.

This practice sends a red signal to google and may result in your blog being flagged down. Nobody likes being deceived, even the google robots.

The golden rule in key words usage : "make your keywords frequent as much as possible,  and never forget to ensure that they blend with the rest of the document as best as you can". Isn't that simple?

An example that readily comes to my mind is that of Alex Chiu who claimed to have invented an immortality magnet. Alex accused Google of banning his site from search engine result.

 Matt cutts --the chief software engineer at Google however pointed out that within a small text area on Alex's blog is a bogus string of irrelevant keywords meant to outwit the google robot. Now, thats keyword stuffing!...............

Simply avoid every deceptive seo technique that can get your blog banned. Search robots/crawlers are getting smarter.

Include your keywords in relevant HTML tags

The next approach to an effective seo campaign entails the inclusion of your relevant key words in the approriate tags.

How does the right use of HTML tags affect seo ? The search engine crawlers analyse your content by passing the HTML document. Certain HTML tags when passed will ultimately reveal what your content is all about and help the search engine to deliver such content for the related search phrases.

Now, its a necessity to include your keywords withing such html tags for an effective search engine optimisation.

.......... And here are they:

Title Tags

The title tag is denoted by <title><title>. The first tag is the start tag while the second is the end tag. Most search engines reckon that the text between the two tags should sum up your entire content in one sentence. Yea !...  Its that important.

Consequently, correct or otherwise use of this this tag would largely inpart your seo goal.

You need to ensure that
  • You include up to two of your keywords within the title --preferrably at the beginning.
  • Your title should not be more than 9 words or 60 characters
  • Your title should reflect the content of your blog./li>

In other words it should be accurate. You wouldn't love to click on a page, only to discover that the content is entirely at variance with the title. You feel like you have been deceived, then you would retrace your step back to Google immediately right ?  Now Google doesn't like that either.
How your visitors feel when they discover that they have just been deceived

When such occurs, the bounce rates of such blogs increase indicating poor user experience. Google would seek every means to derank such sites on its organic search result. Note that the primary aim of Google and other search engines is to deliver the best content to their customers.

Avoid diluting the keyword density of your title by including unnecessary words or descriptions. What could be wrong with this title ?

"How to draw large traffic to your blog -- Your best guide to effective and trusted seo system".

Keyword dilution! You must have realised that most of the search phrases on google and other search engines are always short and straight to the point.

I honestly wouldn't remember the last time I came across such long phrases on search engines. Personally, I would rather spend the extra time guzzling my cup of coffee than compose a poem on Google.

Now, it would have been better if the publisher had made his title guessable and search friendly. Any of the titles below could have simply done the tricks:
  • How to get huge traffic to your blog in one month
  • Advanced Seo Technigues – How I multiplied my blog traffic by 301%
  • How to draw crazy traffic to your blog without paying Google
  • How to get more than 100,000 traffics to your blog in one month

Its this simple:
Select guessable, searchable, high ranking titles, insert keywords into the titles and don't dilute your title. Yea!!! We are done on that then.

The right choice of a title should not be more than 60 characters in length, in other words a title should not be more than 9 words.

Important : You should include your keywords withing the title tags.

Anchor Tags

The anchor tag allows linkages of web contents. It displays a click icon on a web page when the cursor is hovered on it. Google typically place great value on the correct use of anchor tags. This generally accounts for the noise you often hear about the importance of backlinks and guest posting within the seo camps.

Now two strategies are very important:
  • Include your key words withing the title property --preferably at the beginning.
  • Include your key words withing the inner text.

The anchor tags not mean much for Bing crawler. Neverthless "a win by a whisker is still a win though". Isn't it?

IMPORTANT : Never target a broken link, i.e never target a page that is no longer existent on the internet. It sends a red signal to search engines when passing your links.

Heading tags

<H1>This is the H1 tag. It has the biggest font</H1>
<H2>This is the H2 tag.</H2>
<H3>This is the H3 tag.</H3>
<H4>This is the H4 tag.</H4>
<H5>This is the H5 tag.</H5>
<H6>This is the H1 tag. It has the biggest font</H6>

More like title tags, the heading tags are meant to be used as pointers to your content. These tags are parsed and collected by the google crawlers.

The contents of each tags are inserted in giant database system from where they can be retrieved and applied as part of the indices to judge the content of each web content. This helps google determine the most relevant content to render for each search phrase.

Now do you see how important they are ?
The correct or otherwise use of these tags will also impact your seo search ranking. It is recommended that a post implement a single H1 tag while the rest of the tags are meant to be used down the structure of your content --in a tree like manner.

Image Tags

Optimising your image tags is very useful at helping search crawlers index images on your blogs and render your contents accordingly.

You should consider implementing the following:
  • inserting your keywords within the alt property of the image element.
  • Selecting src property that is concise and reflective of target keyword.
What other techniques do you use to boost your search rankings that the article has not dealt with? Please share in the comment section.